OpenBet
Established in 2006, OpenBet (previously Orbis Technology Limited) is a veteran Sportsbook, Casino, Poker, iGaming, and Retail software supplier to some of the biggest, most successful names in the bookmaking, national lottery, and gaming industry. The company has earned boasting rights of serving more than 200 customers in the iGaming and retail betting market, as well as, over 100 amalgamated partners worldwide.
In January of 2011, OpenBet’s parent company, NDS (a foremost provider of digital pay-tv technology solutions) announced the signing of a management buyout of OpenBet by Vitruvian Partners, a funds management group. Vitruvian has a majority-holding in OpenBet, and the stake remaining belongs to OpenBet.
OpenBet has their headquarters in London, UK, with branch offices located in North America, Australia, China, Macau, and India, and they employ more than 550 employees across the globe.
The company develops front-end and back-office software solutions, compelling, high-performance games, and sophisticated reporting and management tools that enable gaming operators to have a competitive edge in an ever-changing Internet gambling market.
One of the key advantages of choosing OpenBet to drive a gaming operation is the ability for operators to choose the products and services that they want to include on their branded platform.
OpenBet allows them to sort of mix and match their products from, for example, from bingo to poker and from sports betting to Blackjack. OpenBet software developers can pretty much work with any combination an operator wants to throw at them.
Operators can also select the channels in which their customers can use the products. OpenBet channel offerings include the Internet, brick and mortar establishments, interactive digital television, call centers, mobile applications, and retail options - or they can combine them all.
Other operator choices include payment gateways, event feeds, and video and audio streaming. Add to that, the ability to integrate 3rd party software and OpenBet’s package is a comprehensive, all-inclusive platform.
OpenBet Products:
All product platforms offered by OpenBet support multi-channel, multi-product, multi-currency, and multi-lingual capabilities.
OpenBet Account Features:
The Account product is the trademark of OpenBet offerings. Their software allows for their client’s patrons to own a single account, whereby they can access a variety of gaming products via a range of channels. The Account also provides a complete back-office solution, marketing capabilities, and integration methodology for 3rd party products.
OpenBet Sportsbook Features:
OpenBet Sportsbook is used by several of the world's most well-known names in gambling operators, such as Paddy Power and Ladbrokes.
- White Label B2B offerings
- All types of betting offered – even live, real-time betting
- Good promotions
- Cross-channel functionality
- Liability management offerings
- Flexible and powerful
- Comprehensive management tools
- Any sporting or non-sporting markets can be included in packaging
- Integration with major sports feeds that include video streaming and information services
OpenBet Casino Features:
The company’s acquisition of Electracade in 2008 strengthened OpenBet's ability to develop cutting-edge games, enabling operators to take advantage of the most diverse and dynamic games portfolio to attract new customers and retain customer loyalty.
- A broad range of content for land based and branded properties offered
- Flexible games portfolio with custom options
- Fully animated Vegas-style slots
- Numerous socially interactive applications, such as LiveChatroom, tournaments, and community games
- Generous promotions
- Unsurpassed quality of customer support
- Quarterly updates with new content and platform services
- Partner content from gaming biggies, like Cryptologic, Fremantle, Wagerworks, and IGT
- Access to all OpenBet Account marketing utilities
- Over 1200 in-house and partner games, growing continually
- Integrated solutions to bridge land-based and online operations
- Impeccable moral track record of OpenBet management*
*OpenBet ensures that its jurisdictional compliance principles are followed; all OpenBet customers need to agree not to offer OpenBet gaming to players in the U.S., or any other jurisdiction where online gambling is illegal.
To guarantee safety, security, and quality for OpenBet software users, all OpenBet Casino games are certified by the United Kingdom Gambling Commission, Alderney Gambling Control Wager Commission, and the World Lottery Association.
OpenBet Poker Features:
- White Label ready
- Capable of easy integration with all OpenBet products
- Full access to OpenBet Casino portfolio (within OpenBet Poker client realm)
- Operator controls all aspects of game platform: tournaments, cash tables, prizes, rakes, and customer interfaces, etc.
- Full access to all OpenBet marketing tools
- Flexible and Scalable
- Fully customizable non-download functionality
- Cross-platform and Lobby
- Collusion and fraud tools and reports
OpenBet Retail Features:
OpenBet recently further enhanced its industry position with the acquisition of Alphameric Solutions Ltd., now operating as OpenBet Retail. The business is focused on the provision of end-to-end technology to independent and major bookmakers on the High Streets of the United Kingdom and the Republic of Ireland. The OpenBet Retail product includes all the functionality of OpenBet’s platform and products for cash or account betting and is provided for self-service kiosks or game terminals, as well.
OpenBet’s Impressive Business and Social Standing
One way to assess the quality of a company is by the awards they receive, and OpenBet has received several honors and awards for its software and services. In 2011, and the second year in a row, they were named “Sports Betting Supplier of the Year” at the EGR (eGaming Review B2B awards.
They were also finalists in the “Best Technology Provider/Supplier” and the “iGaming Software Supplier” categories at the International Gaming Awards held in London in January, 2011.
Another way to rate the quality of a company is by what their employees think of them, and OpenBet employees think it’s a fine place to work. In 2010, the company placed 51st in the Sunday Times “Best Companies to Work For” ranking, and it’s the only company in the iGaming industry to achieve such recognition.
Additionally, in the widely-recognized, definitive survey of workplace satisfaction in the UK, OpenBet placed 6th sixth in the nation for their overall “Fair Deal”.
OpenBet is a socially conscious entity, and is active in several charitable endeavors that help the youth in the UK. They founded the “Raising the Stakes” charity in 2010 to raise money for the Great Ormond Street Hospital and their Children's Charity. Funds raised by OpenBet’s efforts in 2010 went to help build a High-Dependency wing in the hospital's Cardiac Critical Care center.
In 2004, OpenBet founded “Access Sport”, a vibrant and vital charity with a mission to give children from the United Kingdom’s most disadvantaged neighborhoods access to a broad range of quality sports and sporting events.
For more information on OpenBet’s products and services, visit their website at: www.openbet.com.
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